Job Description

Role: Social Media & Digital Marketing Manager
Employer: Grasmere Gingerbread
Location: Grasmere (onsite)
Salary: £35,000 - £40,000 per annum (dependent on experience)
Employment Type: Permanent
Benefits:

• Free car parking if not resident in Grasmere
• Health policy which offers a cash back scheme with an option to add family

members;

• ‘My Cumbria Card’ offering discounts for regional attractions and facilities
• Staff Discount
• Payment of out-of- work courses that would be beneficial to the position
• A birthday present of a day’s pay on your birthday
• £50 worth of goodies of your choice;
• Free refreshments and as much Grasmere Gingerbread® as you like

Realise HR is delighted to be working in partnership with Grasmere Gingerbread®. Grasmere Gingerbread® is a unique Lake District biscuit invented by creator cook Sarah Nelson in 1854. The recipe is a secret and Sarah’s original hand-written note of its ingredients and baking method is stored in a bank vault in Ambleside. It has been described as the ‘best gingerbread in the world’ and is celebrated by many leading chefs such as Phil Vickery, Jamie Oliver and Gennaro Contaldo.

Together, we're looking for a new Social Media & Digital Marketing Manager to enthusiastically embrace the Grasmere Gingerbread® ethos and brand by combining creativity with strategy to further develop and expand Grasmere Gingerbread® social media and digital presence. This is an excellent opportunity for a highly-motivated dynamic individual who embraces the evolving digital world and appreciates all things food and Lake District.

Responsibilities include:

Social Media:

• Manage, maintain and grow all company social media accounts as well as developing creative content schedules for the year.
• Develop creative, innovative and engaging content (photography, videography, copy) as well as collaborating with exciting brands and influencers to create positive engagement with the Grasmere Gingerbread® brand.
• Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.

Digital Marketing:

• Execute digital advertising campaigns across social media channels as well as liaising with external agencies in respect of PPC/Google Ad Campaigns.
• Work with the Head of Marketing & Sales on the overall digital marketing objectives and strategy for the business.

Website & E-Commerce:

• Update company website and regularly produce company newsletters by proactively managing customer database.
• Work alongside the Technical Manager to ensure website is fully functioning and efficiently optimised for e-commerce transactions.

Photo & Video:

• Support the team in capturing moments to share with our audiences. While you don't need to be a professional photographer or videographer, some prior experience in this area would be advantageous.

About You

We're looking for someone who is super creative, passionate, has a marketing background with a particular focus on social media. If you're able to create new, interesting content and understand its importance in engaging new customers, this could be for you. We're looking for someone who can create compelling narratives that reflect the traditional values of the Grasmere Gingerbread® brand, while exciting our ever evolving customer base.

Don't meet every single requirement? At Realise, we are dedicated to helping our clients build diverse, inclusive and authentic workplaces, so if you're excited about this role but your past experience doesn't align perfectly with every requirement, we would encourage you to apply anyway! You might be just the candidate we're looking for!